Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups
Scaling a B2B startup from 1 million to 10 million in Annual Recurring Revenue (ARR) can be very similar to managing a band of rock stars. When Marketing, Sales, Customer Success, and Product teams work together seamlessly, accelerating growth becomes effortless. However, if they are out of sync, you will inevitably encounter significant challenges—sooner or later, it's guaranteed.
Join us on the Funky Flywheels Show, where Björn W. Schäfer, one of Europe’s foremost Go-to-Market (GTM) experts, passionately explores the pathways to sustainable and scalable growth. With his extensive experience advising over 150 B2B startups from Pre-Seed to Series B, Björn has played a pivotal role in shaping the success stories of determined SaaS founders throughout the DACH region and beyond. As the founder of Rowing8, a dedicated business angel, and the author of 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀, he advocates for self-accelerating growth engines, moving away from the "too much, too fast" mindset.
Every week, Björn hosts insightful discussions with top tech founders, go-to-market experts, and early-stage investors. Together, they explore practical strategies for go-to-market execution, predictable revenue generation, and scaling startups. Listeners will gain access to useful insights, established frameworks, and valuable lessons from those who have skillfully navigated the transition beyond founder sales.
This podcast is designed for B2B SaaS founders, revenue leaders, and investors eager to discover practical growth strategies, optimise their go-to-market efforts, and improve customer retention.
P.S. If you search for the previous podcast title—𝗧𝗵𝗲 𝗦𝗮𝗮𝗦 𝗦𝘆𝗺𝗽𝗵𝗼𝗻𝘆, we have saved all episodes since day one. You will find them below.
Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups
Detecting and Managing Fundamental Change in SaaS Companies That Have Reached a Growth Plateau - EP 101 🇬🇧 | Stefan Zanetti
In this episode, I talk with Stefan Zanetti, a serial entrepreneur and pivot expert, about detecting and managing fundamental change in companies that have reached a growth plateau.
What to expect:
- Stefan's 25-year journey as an entrepreneur, including how he navigated companies through pivots after they'd already achieved product-market fit
- A practical framework for assessing when your business needs minor adjustments versus a fundamental change in business model
- Why the AI revolution is forcing many B2B SaaS companies to consider pivoting to managed service providers
- The importance of systematically exploring alternative paths, even when your business is growing
- How to avoid founder blind spots when your current business model starts showing warning signs
My highlights:
- Stefan's "wake up in the middle of the night" test: If you can't see how your business survives the next 12 months, it's time to pivot
- His E3 model for balancing resources: Exploit what works, Experiment with promising ideas, and Explore future possibilities
- The revelation that 90% of VC-backed startups don't meet their initial plans, and why the best time to discuss pivoting is right after funding
- How his Pivot Framework, based on Osterwalder's Business Model Canvas, maps 49 different pivot patterns from studying 300+ companies
About my guest:
Stefan Zanetti is a veteran entrepreneur with 25 years of experience in founding and scaling multiple companies. After stepping back from his operational roles 18 months ago (though he remains board president of his last venture), he focuses on helping founders systematically approach pivots. Drawing from his own hard-earned lessons, including one company that lost 75% of its revenue, Stefan has developed a comprehensive framework for detecting when a fundamental business model change is needed and executing it successfully.
Who should listen to this episode:
- Founders of SaaS companies experiencing slowing growth or market saturation
- CEOs assessing whether their current challenges demand tactical fixes or fundamental pivots
- Leadership teams evaluating the impact of AI on their business model viability
- Investors seeking frameworks to help portfolio companies navigate existential challenges
The success formula?
Don't wait until you hit the wall – create systems to evaluate the fundamentals of your business model regularly, involve outside perspectives to overcome blind spots, and be willing to make tough choices when adjusting sales and marketing strategies isn't enough to resolve your growth challenges.
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Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels 🕺💃
My Homepage: www.rowing8.com