Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups
Scaling a B2B startup from 1 million to 10 million in Annual Recurring Revenue (ARR) can be very similar to managing a band of rock stars. When Marketing, Sales, Customer Success, and Product teams work together seamlessly, accelerating growth becomes effortless. However, if they are out of sync, you will inevitably encounter significant challenges—sooner or later, it's guaranteed.
Join us on the Funky Flywheels Show, where Björn W. Schäfer, one of Europe’s foremost Go-to-Market (GTM) experts, passionately explores the pathways to sustainable and scalable growth. With his extensive experience advising over 150 B2B startups from Pre-Seed to Series B, Björn has played a pivotal role in shaping the success stories of determined SaaS founders throughout the DACH region and beyond. As the founder of Rowing8, a dedicated business angel, and the author of 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀, he advocates for self-accelerating growth engines, moving away from the "too much, too fast" mindset.
Every week, Björn hosts insightful discussions with top tech founders, go-to-market experts, and early-stage investors. Together, they explore practical strategies for go-to-market execution, predictable revenue generation, and scaling startups. Listeners will gain access to useful insights, established frameworks, and valuable lessons from those who have skillfully navigated the transition beyond founder sales.
This podcast is designed for B2B SaaS founders, revenue leaders, and investors eager to discover practical growth strategies, optimise their go-to-market efforts, and improve customer retention.
P.S. If you search for the previous podcast title—𝗧𝗵𝗲 𝗦𝗮𝗮𝗦 𝗦𝘆𝗺𝗽𝗵𝗼𝗻𝘆, we have saved all episodes since day one. You will find them below.
Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups
Behind the Mic 🎙️: Meet Björn in this ver special 100th episode celebration - EP 100 🇬🇧 | Hosted by Rico Wyder
In this special 100th episode, host Björn sits on the other side of the microphone as guest Rico Wyder interviews him about his journey as a podcaster, author, and entrepreneur.
What to expect:
- The story behind how Björn started the podcast two years ago and his reflections on reaching 100 episodes
- A deep dive into Björn's personality through his self-described three key traits: playful spirit, structured approach, and sporting passion
- His unexpected path into sales, from selling ads for a school magazine to working at a mobile phone store without owning a mobile phone
- Candid insights about his experience writing his book "Funky Flywheels" and why he wanted to create a resource he wished he'd had when starting his companies
- How Björn manages his work-life balance and the importance of intentional breaks from social media and business
Highlights:
- Björn's unique colour-coded wardrobe system that reflects his structured yet playful personality
- His practical approach to finding the right amount of structure when working with early-stage startups
- The story of how he narrowly avoided burnout in December despite having his most successful year professionally
- How trail running has become his secret weapon for mental recovery and relaxation
About the guest/host:
Björn is a go-to-market specialist, author of "Funky Flywheels," and the regular host of this podcast. With a background in founding three companies and supporting over 150 startups, he specialises in helping early-stage companies (€1-10M ARR) establish effective sales processes and structures. Turning 45 this year, he balances his professional pursuits with family life, regular trail running, and his weekly challenge of climbing Uetliberg, Zurich's local mountain, at least once a week.
Who should listen to this episode:
- Regular listeners curious to learn more about the voice behind the microphone
- Founders interested in Björn's personal journey and the philosophy behind his structured approach
- Anyone struggling with work-life balance and looking for practical insights on recharging
- Go-to-market professionals who want to understand the person behind the frameworks
The success formula?
Find the balance between playfulness and structure, establish consistent routines while remaining flexible, prioritise physical and mental health, and always stay curious about new challenges, like Björn's upcoming exploration of Gen AI applications in Q2.
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Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels 🕺💃
My Homepage: www.rowing8.com