Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups
Scaling a B2B startup from 1 million to 10 million in Annual Recurring Revenue (ARR) can be very similar to managing a band of rock stars. When Marketing, Sales, Customer Success, and Product teams work together seamlessly, accelerating growth becomes effortless. However, if they are out of sync, you will inevitably encounter significant challenges—sooner or later, it's guaranteed.
Join us on the Funky Flywheels Show, where Björn W. Schäfer, one of Europe’s foremost Go-to-Market (GTM) experts, passionately explores the pathways to sustainable and scalable growth. With his extensive experience advising over 150 B2B startups from Pre-Seed to Series B, Björn has played a pivotal role in shaping the success stories of determined SaaS founders throughout the DACH region and beyond. As the founder of Rowing8, a dedicated business angel, and the author of 𝗙𝘂𝗻𝗸𝘆 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹𝘀, he advocates for self-accelerating growth engines, moving away from the "too much, too fast" mindset.
Every week, Björn hosts insightful discussions with top tech founders, go-to-market experts, and early-stage investors. Together, they explore practical strategies for go-to-market execution, predictable revenue generation, and scaling startups. Listeners will gain access to useful insights, established frameworks, and valuable lessons from those who have skillfully navigated the transition beyond founder sales.
This podcast is designed for B2B SaaS founders, revenue leaders, and investors eager to discover practical growth strategies, optimise their go-to-market efforts, and improve customer retention.
P.S. If you search for the previous podcast title—𝗧𝗵𝗲 𝗦𝗮𝗮𝗦 𝗦𝘆𝗺𝗽𝗵𝗼𝗻𝘆, we have saved all episodes since day one. You will find them below.
Funky Flywheels Show – Your Ultimate Podcast for Scaling B2B Startups
From Book to Blueprint: How Gordana Turns Funky Flywheels's Theory into Daily Sales Actions - EP 98 🇬🇧 | Gordana McNamara
Gordana McNamara embodies the ideal Funky Flywheels ambassador. After 14 years of running her own marketing agency and 7 years of optimising B2B tech startups, she now builds scalable sales engines. As a self-described "HubSpot nerd," she bridges system implementation with strategic frameworks, making Funky Flywheels operational in real business environments.
This episode is ideal for all the Funky Flywheels readers eager to discover practical ways to implement the strategies from the book!
What to expect:
- Gordana's "aha moment" with Funky Flywheels and why she now uses it as her daily reference guide
- Exclusive screen-sharing of her meticulously crafted Miro boards that translate abstract concepts into actionable sales blueprints
- Her step-by-step method for selecting and implementing the perfect sales strategy based on specific ACV ranges
- The practical integration of HubSpot lifecycle stages with Funky Flywheels methodology for seamless execution
- How she strategically combines sales frameworks like MEDDIC and SPICED to create customised approaches for different client scenarios
My highlights:
- Witnessing how the Funky Flywheels framework transforms from theory into living, breathing strategy documents
- Gordana's methodical verification of every KPI formula in the book and how she applies them to measure real-world sales performance
- Her disciplined approach to staying strategically focused while avoiding the common trap of getting "lost in the details"
About the guest: Gordana McNamara exemplifies the ideal Funky Flywheels practitioner. After 14 years of managing her own marketing agency and 7 years of optimising B2B tech startups, she now applies the framework's principles to build scalable sales engines for companies like Norea Intelligence. As a self-proclaimed "HubSpot nerd," she effectively combines system implementation with strategic frameworks, making Funky Flywheels operational in real business environments.
Who should listen to this episode:
- Funky Flywheels readers seeking concrete examples of how to implement the book's strategies
- Sales and marketing leaders who need a systematic approach to building effective go-to-market motions
- Operations professionals looking to translate sales theory into documented, repeatable processes
- Go-to-market teams struggling to align sales methodologies with their customer acquisition funnel
The success formula?
Transform theoretical concepts into daily sales actions by creating visual strategy maps, aligning them with your CRM system, selecting appropriate frameworks based on your specific ACV, and continuously measuring results through the right KPIs.
Song by StockTune
- - -
Björn's Linkedin Profile: www.linkedin.com/in/bjoernwschaefer
Order Now: My GTM Book Funky Flywheels 🕺💃
My Homepage: www.rowing8.com