GTM Efficiency through GTM Alignment - EP 93 🇬🇧 | Kilian von Dosky & Giuseppe Cristiano

In this episode of Funky Flywheels, we dive deep into the critical topic of go-to-market efficiency in today's changing business landscape. Join host Björn W. Schäfer as he speaks with two seasoned experts from software giant SAP - Giuseppe Cristiano and Kilian von Dosky.

Why you should listen:

The era of "growth at all costs" is over. Today's SaaS businesses face a drastically different market environment where sustainable growth, profitability, and efficiency are paramount. Kilian and Giuseppe share their battle-tested frameworks for aligning your go-to-market organization to drive real results.

What you'll discover:

• The root causes of go-to-market inefficiencies that plague most organizations
• Why siloed execution creates pressure internally and negatively impacts customer experience
• The critical importance of a unified understanding of how SaaS businesses truly generate revenue
• Practical strategies for connecting the dots between marketing, sales, customer success, and product
• Why your renewal and expansion strategy might be fundamentally flawed
• The transformative power of "sense-making sessions" that align your entire organization

AI's role in go-to-market efficiency: As the conversation shifts to AI, our experts offer nuanced perspectives on when and how to leverage AI in your go-to-market motion. Their contrasting views provide valuable insights on whether AI should be applied to strengthen fundamentals or used as a forcing function for organizational change.

The bottom line: This episode provides a masterclass in how to build the foundational elements of an efficient go-to-market organization - from leadership alignment to data models, from process design to incentive structures - all focused on creating sustainable growth in today's challenging business environment.

For founders, go-to-market leaders, and anyone responsible for driving efficient growth in their organization.