Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
Die Funky Flywheels Show ist der Sales- & GTM-Podcast für B2B-SaaS- & AI-Startups im DACH-Raum zwischen 1–10 Mio. ARR.
Im Fokus stehen die vier teuersten Phasen beim Skalieren:
1. Fake Sales Teams
Du hast 2–3 Seller eingestellt – aber schließt immer noch den Großteil der Deals selbst. Kein Sales-Team. Nur teures Umsatz-Theater.
2. Symbolic Sales Leadership
Head of Sales mit starkem CV, schwachem Impact. 6–12 Monate verloren, hoher Cash-Burn, Frust im Team.
3. Premature Scaling
VC-Druck auf 3× Growth – aber dein Sales-Prozess ist nicht replizierbar. Ergebnis: Hohe Burn Rate, schlechte Unit Economics.
4. No Proper PMF – yet
15 Deals, 15 Use Cases. Keine klare GTM-Motion. Kein messbarer, wiederholbarer Mehrwert.
Die Funky Flywheels Show hilft dir, diese Phasen zu durchbrechen – mit:
- klaren Denkmodellen
- echten Praxisbeispielen
- und dem systematischen Aufbau deines Revenue Rhythmus
Host Björn W. Schäfer seziert gemeinsam mit Gründer:innen, Investor:innen und Operators, wie aus Founder-led Sales eine skalierbare GTM-Maschine entsteht.
Ohne Theorie.
Ohne Floskeln.
Nur mit dem, was in der DACH-Realität zwischen 1–10 Mio. ARR wirklich funktioniert.
Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
Sales playbooks are dead. Long Live the GTM Playbook. - EP 89 🇬🇧 | Classics
Sales Playbooks Are Dead – Long Live the GTM Playbook!
For decades, every exceptional sales leader has created and honed a sales playbook—a structured, repeatable system designed to drive revenue growth. And here’s the truth: Sales playbooks are still effective in 2025.
But here’s the real question: Is a sales playbook enough?
✅ Does it align all key stakeholders?
✅ Does it cover the entire customer journey?
✅ Does it go beyond sales to ensure sustainable, scalable growth?
Why Sales Playbooks Alone Are Not Enough.
A modern Go-To-Market (GTM) playbook does more than guide sales—it connects the dots across all growth-driving teams:
1️⃣ Marketing – Ensuring demand generation aligns with sales motions
2️⃣ Sales – Structuring an efficient, repeatable pipeline
3️⃣ Customer Success – Driving expansion, retention & long-term revenue
4️⃣ Product – Creating customer-driven product iterations
5️⃣ Finance – Ensuring unit economics make scaling profitable
What You’ll Learn in This Episode:
🎯 Why traditional sales playbooks often miss the bigger GTM picture
🎯 How a GTM playbook aligns marketing, sales, product & CS for exponential growth
🎯 The hidden gaps in classic sales playbooks—and how to fix them
🎯 Practical strategies to evolve from sales-driven to customer-driven GTM
This episode is a must-listen for Revenue Leaders, GTM Executives, Sales Managers, Founders, and B2B Growth Strategists who want to scale sustainably.
🔥 Tune in now to build a GTM playbook that drives long-term revenue success!
Song by StockTune
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Follow Björn on Linkedin: www.linkedin.com/in/bjoernwschaefer
Order his GTM bestselling book Funky Flywheels 🕺💃
His homepage: www.rowing8.com
💃🕺 Looking for beta testers: his brand new software: funkybont.com