Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
Die Funky Flywheels Show ist der Sales- & GTM-Podcast für B2B-SaaS- & AI-Startups im DACH-Raum zwischen 1–10 Mio. ARR.
Im Fokus stehen die vier teuersten Phasen beim Skalieren:
1. Fake Sales Teams
Du hast 2–3 Seller eingestellt – aber schließt immer noch den Großteil der Deals selbst. Kein Sales-Team. Nur teures Umsatz-Theater.
2. Symbolic Sales Leadership
Head of Sales mit starkem CV, schwachem Impact. 6–12 Monate verloren, hoher Cash-Burn, Frust im Team.
3. Premature Scaling
VC-Druck auf 3× Growth – aber dein Sales-Prozess ist nicht replizierbar. Ergebnis: Hohe Burn Rate, schlechte Unit Economics.
4. No Proper PMF – yet
15 Deals, 15 Use Cases. Keine klare GTM-Motion. Kein messbarer, wiederholbarer Mehrwert.
Die Funky Flywheels Show hilft dir, diese Phasen zu durchbrechen – mit:
- klaren Denkmodellen
- echten Praxisbeispielen
- und dem systematischen Aufbau deines Revenue Rhythmus
Host Björn W. Schäfer seziert gemeinsam mit Gründer:innen, Investor:innen und Operators, wie aus Founder-led Sales eine skalierbare GTM-Maschine entsteht.
Ohne Theorie.
Ohne Floskeln.
Nur mit dem, was in der DACH-Realität zwischen 1–10 Mio. ARR wirklich funktioniert.
Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
The real way to leverage partnerships for your Go-To-Market motion - Martin Scholz | EP 13
The goal of partnerships is to get you new leads. At least that is what many founders and revenue leaders think.
Turns out: That is and has never been the case.
True partnerships are not transactional. It's not money against service.
The idea of a beneficial partnership is a mutual long term relationship.
There needs to be something in it for me. And there must be something in it for the other partner. Sounds logical? For many people, it isn’t.
They think the value of a partnership lies in more sales or making a few more euros because of selling licenses.
But actually it is about creating new business opportunities together.
Serving bigger clients and delivering more value should ultimately be the goal.
So how do you actually create this kind of partnership?
How do you get partnerships off the ground that actually support your go to market motion?
How do you make sure all stakeholders from Marketing, Product and IT are aligned?
That’s what Martin Scholz and I talked about in my recent podcast episode.
Listen to the full episode, I’ve linked it in the comment section.
Enjoy - and let me know what you think!
#b2bsaas #thesaassymphony #partnerships #nearbound
Martin on LinkedIn
PartnerXperience Website
- - -
Follow Björn on Linkedin: www.linkedin.com/in/bjoernwschaefer
Order his GTM bestselling book Funky Flywheels 🕺💃
His homepage: www.rowing8.com
💃🕺 Looking for beta testers: his brand new software: funkybont.com