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Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
Die Funky Flywheels Show ist der Sales- & GTM-Podcast für B2B-SaaS- & AI-Startups im DACH-Raum zwischen 1–10 Mio. ARR.
Im Fokus stehen die vier teuersten Phasen beim Skalieren:
1. Fake Sales Teams
Du hast 2–3 Seller eingestellt – aber schließt immer noch den Großteil der Deals selbst. Kein Sales-Team. Nur teures Umsatz-Theater.
2. Symbolic Sales Leadership
Head of Sales mit starkem CV, schwachem Impact. 6–12 Monate verloren, hoher Cash-Burn, Frust im Team.
3. Premature Scaling
VC-Druck auf 3× Growth – aber dein Sales-Prozess ist nicht replizierbar. Ergebnis: Hohe Burn Rate, schlechte Unit Economics.
4. No Proper PMF – yet
15 Deals, 15 Use Cases. Keine klare GTM-Motion. Kein messbarer, wiederholbarer Mehrwert.
Die Funky Flywheels Show hilft dir, diese Phasen zu durchbrechen – mit:
- klaren Denkmodellen
- echten Praxisbeispielen
- und dem systematischen Aufbau deines Revenue Rhythmus
Host Björn W. Schäfer seziert gemeinsam mit Gründer:innen, Investor:innen und Operators, wie aus Founder-led Sales eine skalierbare GTM-Maschine entsteht.
Ohne Theorie.
Ohne Floskeln.
Nur mit dem, was in der DACH-Realität zwischen 1–10 Mio. ARR wirklich funktioniert.
Funky Flywheels Show – der Podcast für B2B SaaS- & AI-Founder zwischen 1–10 Mio. ARR.
No PMF, No Sales Hire - EP 37 | Seth DeHart
What can go wrong with transitioning from founder-led sales? A LOT.
Seth DeHart, famous for his article "Sequencing Steps from Founder Selling to a VP Sales" on Medium, has advised over 60 startups in and around the Point Nine community on making the transition from founder-led sales to hiring a sales leader. He knows firsthand HOW hard this phase can be for founders to navigate.
Most advice founders receive on the topic comes from people who haven't done it themselves. After chasing Seth for over six months, we spent 47 minutes diving into a lot of topics to make this fundamental and important phase less risky and more successful.
Some appetizers in advance:
- You need PMF and GTM repeatability
- Your responsibilities as a founder
- Don't hire a sales leader as employee number 1
- If you have never dealt with salespeople before, get an advisor as support
Learn from Seth's vast experience and make your transition MUCH MUCH smoother.
P.S. I am always looking for amazing guests for my podcast The SaaS Symphony. Who should come next? 🤔
P.P.S. Seth DeHart on Linkedin: www.linkedin.com/in/sethdehart
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Follow Björn on Linkedin: www.linkedin.com/in/bjoernwschaefer
Order his GTM bestselling book Funky Flywheels 🕺💃
His homepage: www.rowing8.com
💃🕺 Looking for beta testers: his brand new software: funkybont.com