The goal of partnerships is to get you new leads. At least that is what many founders and revenue leaders think.
Turns out: That is and has never been the case.
True partnerships are not transactional. It's not money against service.
The idea of a beneficial partnership is a mutual long term relationship.
There needs to be something in it for me. And there must be something in it for the other partner. Sounds logical? For many people, it isn’t.
They think the value of a partnership lies in more sales or making a few more euros because of selling licenses.
But actually it is about creating new business opportunities together.
Serving bigger clients and delivering more value should ultimately be the goal.
So how do you actually create this kind of partnership?
How do you get partnerships off the ground that actually support your go to market motion?
How do you make sure all stakeholders from Marketing, Product and IT are aligned?
That’s what Martin Scholz and I talked about in my recent podcast episode.
Listen to the full episode, I’ve linked it in the comment section.
Enjoy - and let me know what you think!
#b2bsaas #thesaassymphony #partnerships #nearbound
Martin on LinkedIn